ONLINE APPOINTMENT FUNNELS BRINGING YOU QUALIFIED PROSPECTS & YOUR DREAM CLIENTS, 24 HOURS A DAY, 7 DAYS A WEEK,
POWERED BY YOUR EXPERTISE, YOUR PREFERENCES, YOUR INSIGHTS.
DOES THIS SOUND GOOD TO YOU?
If you’re a professional practice owner, a solo practitioner, consultant or coach, and you help individuals or organizations in an information-rich specialty (medical practice, business, management, health, consulting, coaching, marketing, corporate training, etc), my associates and I can help you package your identity, insights, and solutions, into a client attracting & converting conveyor belt online.
We refer to these integrated systems as online appointment funnels and sales funnels.
TAKE A SECOND LOOK AT YOUR JOURNEY IN BUSINESS SO FAR …
Think about your journey in business up to this point.
If you’ve been serving clients in your specialty for over 3 years or more, you likely have a good grasp on the profile of client who gets the best results working with you. You likely also know exactly who you DO NOT want to work with.
At the front end, your expertise, opinions, and explicit criteria for who you want to attract, and who you don’t want, get fed into the automated part of your marketing system. On the back end, you will receive email inquiries, automated online calendar bookings alerts, or sales notices telling you about another successful course or service plan purchase – a remote control sale!
HOW TO GET A STREAM OF DREAM CLIENT CANDIDATES, BOOKED AUTOMATICALLY TO YOUR APPOINTMENT CALENDAR, OR DIRECTED – HANDS FREE – TO YOUR ONLINE PAID COURSES!
If you’re a bona fide expert at what you do, with at least 3 to 5 years in business, with a record of happy previous & current clients, and are not reluctant to authoritatively and publicly represent yourself as an expert, we can do the following:
We can build your dream client acquisition machine, by first auditing your current business, branding, marketing, strategy, and plans. We also conduct focused recorded interviews with you, your team, clients, PROSPECTS WHO DIDN’T BUY, and CLIENTS WHO LEFT, in addition to our own supporting industry research. After that, we analyze your competitors, and then we inject the advantages of all the above into your automated funnel.
WHAT A FUNNEL ACTUALLY IS (Contrary To Popular Myth)
Your funnel won’t just be a collection of emails, segmentation algorithms, and automated pages.
This P.L.A.Y. funnel is actually a distillation of your unique selling proposition and advantages, your packaged expertise, and your ambitions in business. All this is captured and converted into persuasive advertising copy, email & web page content, and compelling offers and packages.
When your marketing is executed this way, it captures the right eyeballs, and turns them into warm, ready-to-buy conversations with people who have already seen you, heard your positions, accepted your premises about your services (and your industry), and are now predisposed to choose you over competitors.
ONE FUNNEL SECRET NO “EXPERT GURU” TALKS ABOUT:
FUNNELS ARE NOTORIOUSLY EASY TO GET WRONG, PARTICULARLY IF YOUR PROCESS IS RUSHED, OR UNINFORMED!
We implement online appointment funnels designed to help you turn your experience, expertise, reputation and insight, into an ongoing system for providing a stream of qualified dream prospects BOOKED into your appointment calendar (or those of your team).
Many professional firms, consultants, coaches and agency owners try to execute their online marketing on their own, until they burnout in frustration from the contradictory advice, or from the proliferation of recommended tactics:
Blogging, tweeting, social community-building, landing pages, SEO, LOCAL SEO, email marketing, autoresponders, podcasting, guest podcasting, Linkedin networking, Facebook ads, Google ads, webinars, and on and on …
They get bogged down in tactical, training, and technology overwhelm. It saps their momentum and they begin to truly falter in the number of sales conversations and appointments generated. It all starts to meld together.
Since professional services must be positioned delicately on the front end to convert on the back end, they can’t be marketed like physical products or low-ticket ebooks. Aggressive tactics or tacky “trip wires that might work great for lower priced service and digital products, actually turn away premium-priced consultative sales.
In desperation they reach for the fool’s gold of “magic software” and rush into 10x Pro Funnel platforms or ClickFunnels Page Builders. As useful as these platforms are, they aren’t as important as the foundation of your strategy, your messages, your positioning, your packaged offers, and your processes. They only automate and scale what you are doing right … or wrong!
WE HELP YOU PROFITABLY NEGOTIATE
THE PROFESSIONAL SERVICES MARKETING “TIGHTROPE”
What’s the “Tightrope”??
On one hand, hyper-aggressive appeals like those of e-commerce products, or of lower priced (or commoditized) services, would only turn away buyers of higher priced coaching, consulting, or professional and advisory services.
On the other hand, if your marketing isn’t compelling enough to “trigger” a series of definite online ACTIONS by your desired prospects and clients, your appointment calendar will remain empty.
Without persuasive marketing messages and communications followup sequences, you are likely to lose highly value prospects to savvy competitors.
Discerning professionals understand that the best way to consistently land the dream client via online marketing, is through a strategic process of “EDUCATION PERSUASION”, value-oriented enough to position the sale, but polished enough to attract rather than repel serious-minded decision makers.
WANT TO LEARN MORE ABOUT EFFECTIVELY “WALKING THE TIGHT ROPE”
OF HIGH TICKET PROFESSIONAL SERVICES MARKETING ON THE INTERNET??