Dear Friend,
HOW RESOURCEFUL ARE YOU?
LET ME SHOW YOU HOW TO TURN YOUR
IDENTITY, IDEAS, INTERESTS, & INTERPERSONAL NETWORK(S)
INTO A PROFITABLE ONLINE BUSINESS, OR INTO MARKETING FUNNELS FOR YOUR CURRENT KNOWLEDGE-DRIVEN (PROFESSIONAL SERVICE) PRACTICE!
(Fund Your Future With Your Personal Story, Your Passions Or Interests!)
I’m Gogo (a.k.a. “Coach Gogo”) and I’m the founder of Idea Age Consulting, and publisher of AskCoachGogo.com
In the mid-2000s, I was a refugee from the tech and telecom industries, laid off in 1 day with over 90,000 others (from the same company) nationwide. and wholesaling real estate properties to investors in the mid-atlantic. It was during that time that I first discovered 2 really powerful ideas:
– Online Marketing
– Intellectual Property (I.P.) Business Models (a.k.a. “Information Business”)
It was around a real estate event that I first heard of an online (email) marketer who was able to generate tens of thousands of dollars within the same session, just by crafting an offer to an audience (email list) that trusted and responded to him.
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That offer, was basically invented off the top of his head in less than 15 minutes, based on his prior knowledge of their needs, wants, desires, anxieties and frustrations. And it sold like hot cakes! To an audience that knew it had NOT been created yet!
I … was … floored.
I jumped to implement those methods because my business had started to struggle!
By 2006, I was applying key principles of the above, gleaned from the modern masters in those disciplines, to create breakthroughs for my own business, and to advice others.
First, I launched my first website – created in 3 days and 3 nights – after I abandoned Front Page as too difficult (Remember Front Page?).
Then I launched a coaching business to attract referral partners and funding partners into my influence network.
Finally, I executed a content marketing strategy that gave me significant leverage. My strategy included a full streaming audio library (years before “podcasts” were a term) on my website, where I placed streaming interviews I conducted with various influencers, real estate agents, bankers and fellow investors.
Despite my relative ignorance of search engine optimization (SEO), and my misunderstanding of “marketing funnels”, I was able to leverage that ugly website to fund my business.
In fact, my first private lender would later tell me (during a recorded interview for my mastermind coaching clients) that he spent hours on my site during his first visit there, because he was magnetized by the audio interviews he found.
Now, Over 15 years later,
Digital Marketing And Intellectual Property Business Models
STILL Lie At The Heart of My Coaching And Consulting Businesses!
Fast forward to today, and while my specific tactics have changed, my service offerings and growth strategies still incorporate both digital marketing and intellectual property business models at their core.
I have:
- Strategized and implemented a now-4,000+ member referral network community for a personal financial services company
- Helped a private medical practice grow from the ground up to thriving practice using digital marketing and local outreach.
- Created and positioned transitioning consultant into a new intellectual property business model created around her personal mission and passion.
- Inspired a down on his luck, struggling sales pro into becoming a successful consultant, then entrepreneur, and 2x business owner.
- Digitized the thought leadership of a public speaker and author, such that her online marketing funnel successfully brings her virtual clients she serves from the comfort of her own couch.
- And on and on …
Are You Facing a Business or Career Transition? Or Launching One?
Many professionals at a crossroads in their career, business or personal lives, come to realize that they have blind spots. They may even know the categories or sub-domains where their blind spots exist. Things like hidden values conflicts, operational bottlenecks, competitive threats to business models that lie in plain sight, and on and on.
After 4 years in my business, I had developed blind spots. Gogo helped me see blind spots in my business. – Ryan Healy. Colorado
So finding out that they have blind spots is not a surprise to the people I work with.
What comes a surprise to many people I work with is just how many blind spots they have around their own unique assets & advantages – resources they should have seen … but just … did not!
I’ve come to realize that most people are this way.
Home, family, friends, school, college, the workplace, and even career, have not done enough to show us the unique gifts, strengths, assets we possess, or those within easy remove from us, within our interpersonal networks.
If you’re like most people you probably have significant blind spots around around seeing ALL YOUR OWN ASSETS – hidden reservoirs of advantage, hidden dimensions of profitable positioning, marketable profit centers from mundane skills, and marketable promises buried in your expanded resumes (or job history), past work and skills used, past personal campaigns or even personal “passion” projects, or your personal story and network.
These are just a few of the categories of asset and advantage that await you. I have proprietary thinking and discovery tools to help.
WE CONNECT YOUR OVERLOOKED STRENGTHS AND HIDDEN RESOURCES TO PROFITABLE AUDIENCES, CLIENTS, MARKET SEGMENTS, AND BUSINESS MODELS.
Using a system of audits, stories, frameworks, and ideation exercises, I help people transition you to your next big idea, your next business, your next sales funnel or recurring income stream.
Sometimes all you need is a second set of eyes and a second brain next to yours, to confirm a direction, or to reinforce conviction in the path you’re already on.
At other times though, you really and truly feel stagnant or stuck!
When that’s happening, you’ll want help to uncover values conflicts, resolve dilemmas, introduce decision shortcuts (rules of thumb), or catalyze your next breakthrough.
WOULD YOU LIKE TO EXPERIENCE THAT?
SEE IF YOU QUALIFY FOR OUR 1-on-1 FACILITATED “FLIGHT PATH” EXPERIENCE
What’s the “Flight Path Coaching Experience”?
It’s a guided one-hour to 90 minute session designed to help you make the NEXT BIG JUMP in your life.
And it’s not free.
Nor necessarily cheap.
But it is worth it.
A FORMER CLIENT (NOW FRIEND) AND ASSOCIATE TALKS ABOUT THE FIRST SESSION
(now called a “FLIGHT PATH SESSION”) AND HOW IT CHANGED HIS LIFE
Check out some of our video stories from my past clients, or look into our funnel resource guides, or just read the articles and blog posts, as you go about the heroic work of building your your new career, online business, digital agency, your consultancy or professional service firm.
“WOULD THAT SESSION WORK FOR ME EVEN IF I’M NOT A CONSULTANT, COACH, DIGITAL AGENCY,
OR OWNER OF A PROFESSIONAL PRACTICE??”
YES!
- We uncover CLARITY
- We uncover COURAGE
- We uncover CREATIVITY
- We uncover CONFIDENCE
- We uncover CONSISTENCY.
And that’s just on the personal track. If you’re on a business track, we cover:
- Strategy & Self-Leadership
- Business Model Innovation
- Client Acquisition
- Marketing Funnels & Systems
- Growth Systems (Marketing & Profit Flywheels)
- Data-Driven Marketing
- Process-Driven Management
And more …
BUT A WORD OF CAUTION …
Although I have broad expertise in coaching and consulting business (professional services marketing, funnels, content marketing, client acquisition, lead generation, funnel marketing, online and direct mail marketing, direct response advertising, entrepreneurship) as well as experience in mental game (personal development) coaching, my session with you stays at the “design/strategy” level.
WHAT DOES IT MEAN TO STAY AT THE DESIGN/ STRATEGY LEVEL?
It means we talk about means and ends, and about friction points and blind spots, and about alternative routes between where you are and where you’re trying to get to … but we only do this,
… After clarifying with you
- IF YOU ARE REALLY WHERE YOU THINK YOU ARE,
- IF WHAT YOU THINK YOU HAVE ACCESS TO IS REALLY ALL YOU HAVE ACCESS TO,
- AND IF WHERE YOU SAY YOU WANT TO GO IS REALLY WHERE YOU WANT TO GO
Yes, we have to go through a sort of “reality check” stress-testing, because there’s often a lot of cognitive and perceptual bias (or even outright self-delusion) in many decision and direction-setting processes. We help you uncover blind spots.
YOU WILL BENEFIT from some hard won wisdom on this site and in the newsletter. You’ll get lessons to help you:
- Leverage your hidden genius and exploit your unique potential for influence, income, and impact.
- Draw the attention of select audiences, to start a charity or spark a movement
- Get over your mental blocks and write your first book manuscript
- Gain skills – from scratch – in digital marketing, online entrepreneurship, and small business consulting
- Master habits that empower lifelong learning (learn how to learn)
- Monetize your “Personal Wealth Umbrella”, launch “Plan B” side-gigs online, or build part-time income streams.
- Begin a purposeful asymmetric ascent, by leveraging information, service or audience business models.
If any of these options above sound like core interest areas of yours, please stick around by subscribing below.
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What types of nuggets of wisdom can you expect inside our newsletter?
- How You Can Benefit From My Plan To Take A Brand New Baby Business From Zero to $300K Per Year in 18 Months Or Less
- Why Just About Anyone Can Build A Virtual Business Using The L.I.S.A. Models (No, they’re not real people or “hot women”)
- What I Learned From Using My First Ugly Website To Attract $112K in private funding for a single business deal
- Why Billionaire Warren Buffet Would Likely Start With The Skill Of Creating Scalable Webinars If He Were Starting Over Today
- How Both Donald Trump & Barack Obama Applied The Same Philosophical Weapon To Divergent Branding Choices … And Got The Same Successful Result (And What It Means For Marketing Your Business)
- How I Make $3,000 to $10,000 Dollar Virtual Coaching and Consulting Offers From Scratch
- The Easiest Way To Get Over $5,000 Dollars Worth Of Online Entrepreneur Training For Less Than One-Tenth The Price!
- And much, much, more ..
I think you’ll benefit from the secrets, stories, and “lessons learned” I have to share with you within the exclusive “Flight Path” newsletter. You’ll also get exclusive early access to our occasional “lab test specials” (run in concert with our sister brand – Idea Age Labs).
Additionally, you’ll get early warning “gift alerts” for checklists, insider interviews, fast track mini-guides and tool kits – all designed to help you monetize your personal gifts, leverage your networks, project your key marketing messages, productize your expertise, launch lucrative online funnels, and build your business(es) the right way.
Receive The “Breakthrough Toolkit” Video Mini-Course FREE
When You SUBSCRIBE To My Email Newsletter – The “Flight Path”